From 1st January 2015, "One drama, Two statlite" has been enacted in China. " The policy means that new series can be carried maximum on two satellite channels at launch. The number of episodes does not exceed two. This requirement has changed the stituation of 9:20 time slot in China. The prime time has became tasteless. How to keep it still tasty?
This change is not only the drama creation, distribution and series broadcast pattern, but also to the TV in the evening prime-time scheduling revolutionize. Originally, 21:20 -- 22:00 is prime time for all satellite TV in China. They always filled three episodes TV drama in this session. But now, they have to put non-entertainment programmes. It is named "Programmes with 920".
How the Chinese broadcasters adopted "Programmes with 920" ? What programmes will be air on statllie?
Most of statllie chose factual series in this session. For example, Jiangxi TV selected "legend", Shenzhen Satellite TV aired "Military studio" and other factual series program rushed to seize the market. But also, Life service program touches many areas in the workplace, health, fashion, parenting, etc., Anhui TV program in order to launch a new five-speed main fashion, parenting, science, public interest and experience, and with 920 homophonic "love you" as a program with a code word, theme called innovation.
Various non-entertainment TV programs are ranked in the 920 time slot, but not the same tactics. Oriental, Zhejiang, Shandong and other TV during the week with a show five days into the world, Shandong TV will "investigate" the full range of open seven days a week, only to cultivate a "stable audience viewing habits," was seen as "develop brand the best way. " In contrast, Tianjin, Shenzhen and other TV invariably resorted to a variety of programs to ensure that every day there is a new attraction, vertical segments Anhui TV "Programmes with 920" their own characteristics, covering welfare tracing, different beauty fashion Type of service life, avoiding the entire program with a tendency to homogeneity.
After three weeks of performance, "Programmes with 920" ratings can be described as a few happy with tears. According CSM50 research shows that first-line TV performance is not outstanding. Actually, there is a dark horse in the second and third line broadcasters. For instance, Jilin TV "Boiling point of your life" 0.338% average ratings, and the ratings it received the theater stalls only 0.309%, successfully reversed the ratings.
"Programmes with 920" has been new competative point for Chinese broadcasters. In addition, it is also an opportunity for production companies both inside and outside China.