'Rising Star' to Show on Chinese national broadcaster

Rising Star has broadcasted in CCTV3 four weeks. This is also the first time Chinese national broadcaster try to make a multimedia show with Chinese production company. 

Rising Star, which Keshet debuted in Israel last fall and to international buyers at the Mipcom market in October, has since sold to more than 30 territories, with ITV grabbing it for the U.K. and RTL taking Germany, among others. 

Rising Star has proven popular in developing markets — in Brazil, it aired on RedeGlobo, where the Brazilian version of the show attracted an average share of 31 percent across the series, peaking at 35 percent and the Rising Star app was downloaded more than 3.2 million times.has proven popular in developing markets — in Brazil, it aired on RedeGlobo, where the Brazilian version of the show attracted an average share of 31 percent across the series, peaking at 35 percent and the Rising star app was downloaded more than 3.2 million times.

Thirty episodes of Israeli television group Keshet International’s Rising Star is broadcast on the China state television channel, China Central Television's CCTV-3.

China’s Enlight media bought the right of Rising Star in June and has signed a two-season deal with CCTV-3, which could see the show with a potential audience of 1.2 billion viewers. Beijing Century Media assisted with the deal process.

Enlight is the first private Chinese media company to import such a big-name format, and it reportedly beat stiff competition from Hunan TV, Jiangsu TV and other private companies bidding for it.

“We are excited about this format because of its cross-platform and interactive features, which are things that have never been seen before in Chinese television,” said Wen Ha, program director at CCTV-3.

Keshet International CEO Alon Shtruzman said Asia was a key priority for the company.

“We’re very happy to be partnering with one of China’s most respected and experienced production companies, Enlight Media, to bring Rising Star to the CCTV-3 audience. This is the latest of several recent deals we have made in Asia,” said Shtruzman.

In first four weeks air of Rising Star in China, the average audience rating in China is 2.185%. The perfermance is worse than some of others reality shows, which import from Korea and US. Most of viewers pointed at the rule and presenter are not perfect like their imagine.