Following the development of economy, With a population of 1.3 billion, China became the second-largest economy in 2010, and is increasingly playing an important and influential role in the global economy.
China TV market has already became very blooming and competitive. Traditional media are facing challenges from new media. The content is the most vital element for the Chinese local broadcasters.
“China has probably the fastest growing and largest untapped market for UK producers and it is certainly the most intriguing,” said Paul Sandler, the mangaging director of Objective Productions, maker of The Cube. “They still have a real hunger for western formats and techniques and that represents an enormous opportunity over the next few years.” But, What is Chinese TV really looking for now?
First of all, it is ideas. They are welcome ideas from all over the world. Such as, Korean programmes and Britain Formats are old faces on Chinese screen. But, most of time, Chinese broadcasters will focus on similar programmes with thier competitors. So, if eduction programmes are very popular in China now. They will looking for same topic or samilar ideas.
Secondly, new filmming techniques and multi-platforms technology. Chinese broadcasters are interested in all fresh and fantastic techniques which could related to new media delivery and make Chinese audience enjoy the programmes.
Thirdly, professional talent. Many of Chinese production companies are looking for professional talent and experienced producers and directors to join their team. Cameraman, DOP or colourist is core roles, who they are waiting for.
Absolutely, it is a huge hit in China, which accounts for just under £20 million in sales it's almost 40% up on last year. Overall, foreign sales of British TV programmes brings the country around £1.2 billion per year.
"The UK are constrained by editorial needs for making a great program for British audiences. You can't just add in something that would appeal to China because it won't work." CEO of PACT John McVay said.